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Challenge · Facts & stats

Idea facts & stats

7 fact-checked facts about creative thinking, each with the reason behind it. 5 more are in today's round and join this page after it closes.

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The basics

During classic brainstorming, what are participants asked to hold back?

AnswerCriticism of ideas

Brainstorming rules defer judgment so that people feel free to share many ideas.

What is a mind map?

AnswerA diagram that branches ideas out from a central topic

Mind maps put a main topic in the center with related ideas branching outward.

Going deeper

In the SCAMPER creativity technique, what does the "S" stand for?

AnswerSubstitute

SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate and Reverse.

In the Six Thinking Hats method, which hat color stands for creativity and new ideas?

AnswerGreen

The green hat is for creativity; white is facts, red is feelings and black is caution.

What is an elevator pitch?

AnswerA short summary of an idea delivered in about a minute

An elevator pitch is brief enough to deliver during a short elevator ride.

Expert level

In Graham Wallas's 1926 model of creativity, which stage follows preparation, when the mind works on a problem unconsciously?

AnswerIncubation

Wallas described four stages: preparation, incubation, illumination and verification.

The word idea comes from an ancient Greek verb meaning what?

AnswerTo see

Idea comes from Greek, related to idein, to see, giving the sense of a form or pattern.

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